One of the oddest things I had to do on every assignment for my degree in advertising and illustration photography was make a a story board and a mood book. Basically a I drew stick people with badly scribbled backdrops and poses, cut and paste, (with glue and a book), all types of material, pictures, and texts. Then once I had done that we would head out to shoot the image from the idea's from that book and the concept created in my stick people story board. I came to realize as time passed by and our final exhibition of work, how important those tasks came to be. I still use them to this day. Before you capture an image you have to create the concept. It doesn't matter if it is a family portrait or a three page spread in Vogue! You still have to do the home work, even if they tell you what they want.